‘Base Colour; The foundation on which something draws or depends, without extensive elaboration.’
Base Colour, premium digital publication, was founded by Holly Titheridge and Shaun Lyle from a passion for photography and creative direction. In this short space of time their love for fashion and travel has evolved into creative roles with international brands such as NET-A-PORTER Group, Mercedes Benz Fashion Week, Burberry and Tiffany & Co to name a few. Basecolour.com allows the duo to share their latest portfolio of work with their worldwide viewers via personal style editorials, dreamy travel destination guides and need-to-know fashion trend reports.
With the digital space ever growing and a strong need for new and innovative creative ideas present, the duo felt something was missing in the creative production space. Through this need Base Colour Creative came to life, a multi-disciplinary creative agency specialising in Social Media marketing campaigns, brand strategy and development.
Relaxed, baggy jeans are now in and we are stoked!
PHOTOGRAPHY DAN COSTANO FOR BASECOLOUR.COM
WORDS MADDY MCLEAN
THE 'paper-bag waist' LOOK
Shopping up a storm at Rundle Mall, Adelaide..
The smart way to dress this winter..
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