THE THREE GOLDEN RULES IN FASHION

Rag and Bone showing us the way..

10.02am. Walking down Degraves Lane, Melbourne, on a Friday morning. High heel boots and structured blazer on. Surprisingly, beyond comfortable in today’s tailored look. This is not usually the case..

It seems to be a common problem that occurs with us all, when the way we look at that moment in time is more important than wearability. But the question is, why do we continually do it to ourselves, and is there a way to work around it?!

Introducing Rag and Bone.

Think clean NYC street, meets edgy tailoring. Hard to explain, but soo bloody easy to wear! After wearing their latest collection, we thought it was necessary to share The Three Golden Rules in Fashion, as Rag and Bone hit the nail on the head with all three.

1- INVEST IN QUALITY OVER QUANTITY

When purchasing an item, always keep in mind ‘cost per wear’. Ask yourself will I still be wearing this in 12 months time. If the answer is yes then maybe it is worth investing in the $300 pair of quality jeans, instead of the $80 “cheaper” design that you could buy all three colour ways of. Live by our motto – less is more!

2- THINK TIMELESS, NOT TRENDING

The last thing you want to be doing is purchasing on trend items, to realise that next month you won’t want to be seen in them – yes, we’re looking at you drop crotch denim. Focus on building a capsule wardrobe. Look to invest in high street/designer brands that you know you’ll want to wear over and over again.

3- THE FIT IS EVERYTHING!

You can spend all the money in the world on an item, but if your clothes (or those newly purchased shoes you squeezed into in store) don’t fit properly, you’re not going to wear them!

“Fit” means far more than just around the waist. How are the jeans cut? How long is the jacket? Does the dress work with your curves? All things that Rag and Bone just get right!

Next time your in the market to add a particular piece to your wardrobe, keep in mind these golden rules.. definitely ones to live by!

PHOTOGRAPHY DAN CASTANO

LOCATION MELBOURNE, VICTORIA



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