HOW WAS VIK & WOODS BORN?
I started Viktoria & Woods in 2004. I saw a gap in my personal wardrobe at the time which was beautifully made, designer basics. The first design was a long line cardigan made from a fine merino wool; It was made here in Australia and came in a variety of colours.
DESCRIBE YOUR STYLE.
Style to me is so simple. It’s how a women wants to project herself to the world and to herself. It’s something you consciously surround yourself with. Your choice in friends, your home, your choice in clothing, all project a sense of your own personal style. My style is forever developing and refining. Right now it’s more grown up, confident. I love mixing simple relaxed pieces with a more polished tailored twist.
My mother was my original and most everlasting influence. She was industrious, balancing work and family, and grew up designing her clothes from her early teens with the help of a dressmaker. She still does to this day for special events. My closest friends are very similar. They are mostly creatives, entrepreneurial and young mums on the run. I think innately, these are the women we design for and look to for direction and inspiration.
TOP 3 FAV PIECES IN THE LATEST COLLECTION, GO!
The Eaglemont Wrap Dress – Fun, flirty and equally timeless. We have three staff members running around in it today.
The Progesion Jumpsuit – Its silhouette is ladylike chic with a twist of street. I wear mine with our Monet Belt.
Wyatt Tank – A ‘must’ basic update. I will live in it this summer.
A DAY IN THE LIFE OF MARGIE..
Starts at 5.30am with a PT session or early morning run, followed by a quick walk with my new puppy! Then the craziness of the day begins, with school drop offs, in the studio by 9.30am, debrief and direct the flow of staff activities across the business. Designing and constant reviewing collections, fabrics and fits. Working with the sales and marketing team, signing off on decisions. Answering Press interviews, and writing collection releases which sets the tone and language for the season ahead. Coordinating and working alongside our creative team for upcoming photo shoots. It changes daily, and I am uaually working on three collections at a time. It’s a little crazy and very energetic. I get home around 6.30/7pm.